Lois began when 2 brothers running a family clothing business fell in love with “American cowboy work trouser” that they saw advertised in magazines on their trips to big cities like Valencia.
They replicated the “jean” with imported denim and with the new success of their unbranded clothing range and this new “jean” Lois Jeans was born in 1962.”
By the 1970’s Lois was available in over 50 countries worldwide and was worn by the biggest celebrities at the time from music –Abba and Rod Stewart to the best sportsmen and playboys Bjorn Borg, James Hunt and Johan Cruyff.
In the UK in the early 80’s With the rise of the “football Casual” fashion scene Lois Corduroys became synonymous with the look and gave rise to a great demand for the brand again. To this day Lois has stuck to it’s roots and is still owned by the Spanish brothers and is still designed in Spain.
