In 1908 a young Morris Cooper, self taught in tailoring, decided to leave Eastern Europe and travelled to London setting up a small workshop in Middlesex Street, E1, establishing M. Cooper Overalls Ltd.
With the outbreak of war in 1914, shipping for non-essential merchandise became almost impossible, so the UK factory, which had grown to about 600 people started manufacturing army uniforms. In 1931, Morris shifted production to workwear.
Now specialising in seaman’s clothing which in effect was denim trousers, denim jackets, and various types of overalls from a butcher’s apron to a carpenter’s bib and brace. Within 6 months, we were installed in a new factory in Stratford E15.
In September 1939, with the outbreak of war, we received a very large order for denim fatigue suits from the war office, the military side then gradually took over about 70% of all production.
Tragically however, Morris was killed in November 1940 when a war plane came crashing down leaving his son Harold Cooper to take over the business.
The brand has withstood wars, market crashes and business changes but has always managed to come back stronger. Fast-forward to 2016, when we re-launched the brand, the Morris’ family still remain on the team of M.C.Overalls.
M.C.Overalls values industry and endeavour, the simple done well, and beauty in the everyday. Creating clothes with an enduring style and quality that are gender neutral.
Whilst staying true to our heritage, M.C. Overalls have updated our approach for the present day.
